“Crunch all the numbers and figure out what’s working and what’s not.”
Keyword Research
Determining the right keywords is crucial to success for any campaign. During this process Web1 utilizes the latest tools and software programs to data mine millions of keywords. Keywords are selected based upon:
- Relevance
- Search Volume
- Profitability
- Competition
Competitive Analysis
Web1 will do a full analysis of the competition. This process is imperative to determine what it will take to overtake the competition. Web1 will analyze the competition for the following:
- Link Popularity
- PageRank™
- Indexed Pages
- Keywords Optimized
Demographic Analysis
Understanding your target market is the foundation for writing effective ads. Web1 will utilize web data from Alexa™ to determine the following:
- Gender
- Age Range
- Education
- Income
On-Site Optimization
Before beginning any search engine optimization campaign, Web1 will conduct a thorough Website Audit. A website audit is a diagnostic to determine if there is anything on the site that could hinder increased rankings as well as conversion. During this process Web1 puts the website through a battery of tests including:
- Latency (Website Load Time)
- Source Code
- Indexed Pages
- Internal Link Structure
- Content
- URL structure
- Conversion Funnel
- Crawl Errors
- Broken Links
- Meta Tags
When this process is complete, Web1 will provide a report with a list of recommendations to improve on-site optimization.
